Design Trends that Are Shaping the Web

Web design is constantly evolving, and the top agencies in the industry are always looking for ways to make the Web more functional for their clients. While each company will have their own vision for their website, designers know what most people who browse the Web are looking for. If you are thinking about launching a site in the next year or you just want to revamp your site's look, here are a few trends that are shaping the landscape of design.

AS YOU BUILD YOUR DREAM THEY WILL COME

Many of people and small businesses build their website as a representation of their dream for the business. When this is done the site ends up being “their baby” so to speak. Sound familiar? It stands to reason that a website has to have a design that stands out on its own aside from the content in it. It’s important not to forget that “the baby” should also be offering something that no one else is offering in terms of the content within. Want to know how to do this? Here are a few tips to get you started.

The Importance of Web Design to Business Growth

Is a poorly designed website hurting your company's chances for growth? A webpage is oftentimes a potential customer’s first impression of a company, and companies that have an outdated site or one that lacks quality content may lose a potential sale before the visitor even takes the time to explore their site. Professional websites look like they are well thought out, actively managed and purpose-driven. They also include links to relevant information, reviews and complimentary products. These links are also key since they are the bedrock for search engine optimization and increased Web visibility.

Why Should I Hire An SEO Company?

Entrepreneurs and corporate leaders who want to take the Internet by storm should know that search engine optimization (SEO) professionals can help them realize their vision. SEO mavens offer numerous brand-building services that can help you consistently outshine the competition and develop a strong base of loyal customers. Here are two of them:

Do Social Sharing Buttons Work On Your Blog?

Nearly every blog you come across has a line of social sharing buttons that allow you to send links to those respective profiles. How often have you clicked the Facebook “Share” button on content you like? This not only helps your friends and family members stay informed, but it can also work as a form of “word-of-mouth” advertising on the Internet. This is a system that can increase your reputation as well as increase the potential for sales and leads. Not everyone in Springfield may know your company exists, but there is a chance that some of them will once someone else posts a link from your website to their social account.

What is SEO and Why Does it Matter to You?

If you're a Springfield business owner who wants to see your company surpass the competition, it's important to note that building a strong internet presence can help you realize your objective. In order to develop the kind of internet presence that attracts attention and optimizes brand familiarity, it's important that you have a team of SEO specialists working on your behalf. 


As noted by Search Engine Land, SEO is the process of getting traffic from the “‘free’, ‘organic’, ‘editorial’ or ‘natural’ search results on search engines." There are a broad range of services that SEO companies can offer to increase traffic to your pages and help generate conversions.

Attract Customers with World-Class Web Design

Studies now show that 83 percent of all consumers visit a company's website before buying purchasing a product or contacting the vendor. This means that an average website simply won't do when it comes to driving in traffic and then converting that traffic into sales. If your website is outdated or you have noticed a drop in revenue, then you may want to take a look at exactly what an optimized website can do for you and your company. 

Mobile-Friendly Web Design in Springfield

Web designers in Springfield understand the importance of creating websites that are mobile-friendly. The World Wide Web has evolved tremendously since its early stages when web pages were designed primarily for desktop browsers. Modern website development must take into account mobile devices such as smartphones and tablets. It makes sense to create web pages that cater to mobile platforms such as Android and Apple iOS. For example, Apple devices utilize the signature Safari browser. By contrast, most Android phones and tablets include the Google Chrome browser.

Mobile-friendly websites can be successfully created when responsive web design methods are applied. This type of practice focuses on optimizing content for different screen resolutions. Photos, text fonts, videos and other content can be automatically scaled down in proportion to the display technology used by visitors. Whether it's shown on a large computer monitor or a small smartphone touchscreen, a website shouldn't be distorted. 

Top 4 Things to Avoid with Web Design

When it comes to web design, it’s more than just creating a visually appealing website. It also involves improving functionality and accessibility. Having a good web design makes it so that people are more drawn to the site and are encouraged to stay and browse. Here are some mistakes to avoid in web design:

·         Unreadable fonts – There is a plethora of fonts available, and while some of them look fancy and can give a sophisticated look, the question is: are they readable? This also goes for the font size as well. 

·         The site isn’t mobile friendly – Perhaps one of the most important things nowadays is to make the website readable on mobile devices. People make use of their smartphones and tablets to browse the Internet, so the website must be in a form that it is easy to browse and the user must not just be presented with the desktop version that is difficult to navigate on a small screen.

·         Overusing Flash – While Flash is great and all, having too much of it can bog down the site and make the visit unpleasant for users. It’s okay to have some Flash elements, but only for features that are not ideal for static pages.

·         The website looks generic – Although one of the design trends is having ‘minimalistic design’, there’s a difference between minimal and lazy. The website’s design must be unique and well-made.

Make sure to avoid these things in order to come up with a good web design.

Ideal Website Typography Increases Transactions

The font of your website can contribute to online sales. Typography enables you to build a website with its own personality, which will aid in educating the user about your product or service. That’s a goal you can achieve with web design experts.

When It Comes to Web Design, Should You DIY?

There are so many online platforms that offer quick and easy ways to build your own website, but a homemade website is not always synonymous to a good one. Therefore, for many Springfield entrepreneurs, just because you can doesn’t mean that you should.

Responsive Web Design: Why It Matters

With advances in technology that allow people to search the Internet on their mobile phones, it has become essential for any online company to adjust its web design to make its website accessible and easy to navigate across all platforms or devices, be it on smartphones or tablets. Responsive web design, or RWD, is now the best way to reach a wider cross-section of market demographics as more and more people—and shoppers—use mobile phones, along with tablets and laptops.