AS YOU BUILD YOUR DREAM THEY WILL COME

Many of people and small businesses build their website as a representation of their dream for the business. When this is done the site ends up being “their baby” so to speak. Sound familiar? It stands to reason that a website has to have a design that stands out on its own aside from the content in it. It’s important not to forget that “the baby” should also be offering something that no one else is offering in terms of the content within. Want to know how to do this? Here are a few tips to get you started.

BEGIN THINKING ABOUT YOUR CONTENT FROM YOUR CUSTOMERS POINT OF VIEW
 
It’s true that your site needs to say something about who you are but don’t stop there though. It's not just about you. It's about what specific wants and needs of your customer the product/services you offer fulfill. Start by framing your content from the customer’s point of view. Let them see and hear what’s in it for them. Spend a few minutes each day thinking about how you devote yourself to the clients you already have and how they feel when you give them great products or services. If you include those ideas and feelings in the way you present your web content people will see themselves in your brand and you’ll win more customers.

THE KEY IS NOT TO SELL

This is an issue that many have. Are you in this boat too? Do not focus your time on "selling." The idea is to educate your clients on what you offer, not sell the idea. If you educate your clients, the sale will take care of itself.

WHAT CAN YOU BRING TO THE TABLE

The idea is to focus in one specific area at a time. Too many like to put lots of oars in the water. Figure out where your specialties lie create content that gives a sense of the customers experience and put it out there. More clients will come to you based on making this one simple shift. Look at where you’ve done your best work and how it has benefited your biggest clients. That is how you can best attract more of those same types of clients. This is a simple recipe for success in web design, but one that will yield the best results.