Responsive Web Design: Why It Matters

With advances in technology that allow people to search the Internet on their mobile phones, it has become essential for any online company to adjust its web design to make its website accessible and easy to navigate across all platforms or devices, be it on smartphones or tablets. Responsive web design, or RWD, is now the best way to reach a wider cross-section of market demographics as more and more people—and shoppers—use mobile phones, along with tablets and laptops.