Design Trends that Are Shaping the Web

Web design is constantly evolving, and the top agencies in the industry are always looking for ways to make the Web more functional for their clients. While each company will have their own vision for their website, designers know what most people who browse the Web are looking for. If you are thinking about launching a site in the next year or you just want to revamp your site's look, here are a few trends that are shaping the landscape of design.

SEO: Your Quick Reference Guide

Business leaders who are ready to take their companies to a new level of excellence and efficacy should turn to the world of search engine optimization (SEO). SEO services are effective in helping business owners optimize their presence in the online world so they can attain an impressive bottom line. Learn more about SEO by reviewing the information found in this quick reference guide:

Figuring Out and Utilizing Effective SEO to Bolster Online Presence

For a wide variety of reasons, many business owners are struggling to attract customers to their websites, struggles that are proving to cripple their sales, rendering them virtually handicapped when it comes to competing against other companies that they find take a more modern, proactive approach to their online marketing. Majority of business owners in Springfield, MA are familiar with online marketing and search engine optimization or SEO, but may find that "going all in" to such marketing strategies could be a daunting, somewhat mind-boggling task. They may have indeed tried some online marketing approaches, but have seen no success. And many feel they are just too busy in their day-to-day business operations to worry about learning how to market online.
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Tips for Modern Businesses: The Secrets behind Effective Web Design

The success of a modern business depends on high-quality web design. Web design companies in Springfield know that businesses want their website to attract more customers. For this reason, they are willing to invest thousands of dollars for a website that will improve their online reputation. Web designers know that a good website is more than what meets the eye. A Pretty Website Is Not Necessarily a Good One Of course, businesses want their websites to have a visual impact, but visual impact does not always equate to increased sales. A good website is designed to be a virtual tour guide. It directs potential customers to the parts of the website that are of interest to them. It should guide them to where they want to go as well as lead them to where you want them to go.
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AS YOU BUILD YOUR DREAM THEY WILL COME

Many of people and small businesses build their website as a representation of their dream for the business. When this is done the site ends up being “their baby” so to speak. Sound familiar? It stands to reason that a website has to have a design that stands out on its own aside from the content in it. It’s important not to forget that “the baby” should also be offering something that no one else is offering in terms of the content within. Want to know how to do this? Here are a few tips to get you started.

The Different Payment Models for SEO Services

SEO services are a necessity for business owners because it helps them attract more clients from the search engines. You simply cannot afford to ignore SEO services when your competitors are most likely using search engine optimization to rank higher, thus, driving more potential customers to their businesses.

SEO Strategies: How Do the Most Popular Companies Attract Clients?

One reason SEO matters so much for people in business is because many company owners lack the funding to spend thousands in print advertising. SEO options put better advertising possibilities within easy reach. A smart SEO strategy, implemented through the help of online marketing companies in Springfield, MA like Attract More Clients, helps business owners avoid problems associated with using only one or two methods. Articles and Blog Posts Matter Depending on the type of site your company uses, you may benefit from optimized articles or blog posts. Both of these types of writing serve important purposes for gaining recognition. One is the fact that articles help establish you as an authority in your field, especially when submitted to top publications. Blog posts help you connect with existing customers in a way that gains needed attention for your website.
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Create a Professional Web Design with Some Appealing Website Features

Whether you’re an established or seasoned business owner, investing in a high-quality website, along with providing great services, are the cornerstones of your success in any industry. The website is the platform that enables businesses to market online, attract customers, and build a loyal following of repeat customers. It gives customers an outlet to connect with companies and provides convenient ways for customers to purchase online or at least discover what companies have to offer. Convenience of the Website Layout Maintaining a high-quality website does not necessarily involve a huge financial investment. The basic features of the website should provide users with an easy way to navigate through the pages. The information should be clear and concise. It should also provide value to the readers and convince them that the products or services are exactly what they need.
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The Importance of Web Design to Business Growth

Is a poorly designed website hurting your company's chances for growth? A webpage is oftentimes a potential customer’s first impression of a company, and companies that have an outdated site or one that lacks quality content may lose a potential sale before the visitor even takes the time to explore their site. Professional websites look like they are well thought out, actively managed and purpose-driven. They also include links to relevant information, reviews and complimentary products. These links are also key since they are the bedrock for search engine optimization and increased Web visibility.

Get Seen with SEO Services in Springfield

Search engine optimization is the key for webpages to be listed in a search engine return hit. Structuring a webpage in a manner that makes it attractive and relevant will make it stand out from other pages on the Web. If clients in the Springfield area do not see your pizzeria on the first page of listings when they type in the keyword "pizza" during a Google search, the odds drop dramatically that they will come to your restaurant for dinner. Visibility is key for businesses that need to attract clients via the Web.

Infographics: The Best Tool for an Effective SEO and Link Building

Years ago, websites turned to guest blogging as an effective method of link building, yet most experts nowadays dismiss this as a spammy practice. Now that guest blogging is an obsolete link building tactic, websites can turn their efforts into creating eye-catching infographics instead. Why Infographics? Infographics have been around for quite a while now, and are defined as visual representations of data and information, with the goal of presenting complex information clearly and quickly. These definitely have an edge against guest blog posts, as infographics are more eye-catching and easier to digest than printed words. Furthermore, infographics are extremely shareable, and when shared on social media, it has the potential to go viral compared to written text.
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Web Design Tips on How to Raise Your Website’s Rank and Look Great

Keep Things Simple A frequent rookie mistake is to try to make your website fancy with videos and large images. Unfortunately, this type of design loads very slowly, something that frustrates visitors and forces them to check out your competitors. If a video or a large image isn’t necessary, avoid adding them to your website. Websites should also be optimized for easy navigation. Limit the number of clicks users have to do before reaching the information they need. Providing easy access to information will keep visitors pleased, and more likely to visit your site again in the future. Additionally, easy navigation encourages visitors to stay on your site. The more time people spend on your website, the more search engines raise your ranking. This is because Google counts the time people spend on a site as a mark of quality.
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Why Should I Hire An SEO Company?

Entrepreneurs and corporate leaders who want to take the Internet by storm should know that search engine optimization (SEO) professionals can help them realize their vision. SEO mavens offer numerous brand-building services that can help you consistently outshine the competition and develop a strong base of loyal customers. Here are two of them:

Good Content: The Most Important SEO Technique

Developing a strong online marketing platform is a great way to increase your company's level of visibility and conversion via the internet. SEO companies understand this, and they spend a great deal of time and energy designing marketing strategies that will increase your sphere of online influence. One of the most effective strategies that SEO companies deploy is the development of good content. Here are two content strategies that SEO companies employ to help build your business online:

Do Social Sharing Buttons Work On Your Blog?

Nearly every blog you come across has a line of social sharing buttons that allow you to send links to those respective profiles. How often have you clicked the Facebook “Share” button on content you like? This not only helps your friends and family members stay informed, but it can also work as a form of “word-of-mouth” advertising on the Internet. This is a system that can increase your reputation as well as increase the potential for sales and leads. Not everyone in Springfield may know your company exists, but there is a chance that some of them will once someone else posts a link from your website to their social account.

SEO Helps Small Businesses Beat the Competition

Springfield, Massachusetts is the home of many small businesses, and for the first time in history, small businesses in Springfield have the opportunity to compete on a level playing field with large corporations in the same industry. This is all thanks to the Internet.

SEO and Avoiding Penalties: What is the Right Way of Building Links?

Like in many large cities in the U.S., businesses are in stiff competition in Springfield, MA. If you want to even have the chance of competing, you’ll need to utilize the Internet, specifically online marketing. People are now dependent on their mobile devices when it comes to searching for local businesses and certain products that they need, making online promotional strategies a must. When talk of online marketing comes up, you can expect search engine optimization (SEO) to be mentioned. This is important for a reason. A large percentage of people in the U.S. are using search engines to find products or services. No matter what your target demographics are, you better believe they are using the Internet. Therefore, appearing in search results raises your chances of being found by your target market.
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Conquer the Challenges of Online Marketing with Effective Web Design

If you are going to establish or have a business in Springfield, MA, you need to stand out. The city has what is considered a “mature economy” and is among America’s biggest emerging multi-cultural market. Suffice it to say that considerable competition exists. What do you do to stand out? If you have a business mindset, you don’t have to be told that product or service development should be your top priority. Then again, you still have to reach out to people to let them know you exist and that you offer top-quality products or services. In this age, the competition is all over the online universe.
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What is SEO and Why Does it Matter to You?

If you're a Springfield business owner who wants to see your company surpass the competition, it's important to note that building a strong internet presence can help you realize your objective. In order to develop the kind of internet presence that attracts attention and optimizes brand familiarity, it's important that you have a team of SEO specialists working on your behalf. 


As noted by Search Engine Land, SEO is the process of getting traffic from the “‘free’, ‘organic’, ‘editorial’ or ‘natural’ search results on search engines." There are a broad range of services that SEO companies can offer to increase traffic to your pages and help generate conversions.

SEO Services You Should Seek Now

Having a team of professionals implement a savvy, customized search engine optimization (SEO) campaign on your behalf can help increase conversion. To expedite and optimize your internet marketing campaign, be sure that your online marketing provider is proficient in the following services:

1. Social Media Optimization (SMO).

As James Scherer notes in his article "5 Ways to Optimize Your Social Media Content to Combat Content Shock,""In the coming years, content marketers will need to fight tooth-and-nail to make our content more shareable, endorse-able, tweet-able, pin-able and more “like”-able than anyone else’s." Top SEO companies will put this process in motion by optimizing the client and prospective customer's connectivity on social media channels like Facebook, Twitter, Google+, and Pinterest.

Attract Customers with World-Class Web Design

Studies now show that 83 percent of all consumers visit a company's website before buying purchasing a product or contacting the vendor. This means that an average website simply won't do when it comes to driving in traffic and then converting that traffic into sales. If your website is outdated or you have noticed a drop in revenue, then you may want to take a look at exactly what an optimized website can do for you and your company. 

Doing Local SEO the Right Way: Three Things You Should Never Forget

If the latest numbers from comScore are correct, 85 percent of smartphone users and 84 percent of tablet owners are now conducting searches relevant to their location on a regular basis. Looking at the bigger picture, 70 percent of all Internet users are now performing local searches every day, and these numbers are just the tip of the iceberg when showing proof of the importance of local SEO for every business. If you’re a business owner, you know that your main goal is to get as much traffic as you can, and local SEO can get you to reach this goal. Local searches shouldn’t be underestimated, for these tend to have a higher rate of conversion, as they are more than twice as likely to end with a purchase, , according to a Google study in May 2014. In implementing a local SEO strategy, here are the essentials you should never forget to have.
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Why Springfield, MA Web Design Experts Advise You to Go Responsive

A lot of Springfield, MA businesses are seeking ways to ensure that they can get their names out there. One of the best ways to do this right now is to have an online presence. Unlike before, however, an ordinary website isn’t going to be enough. This is where responsive web design comes in. Responsive web design is a design approach for web sites that is very different from the usual way. Its layout and coding are aimed at providing the visitor with an optimal reading or viewing experience no matter what platform they’re using. This means the site automatically adapts to the size of the screen and the input device used.
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Springfield, MA SEO: Fundamental Elements Other than Link-Building

Years ago, link-building has been considered the bread and butter of any SEO strategy and an important factor in establishing authority for a website. Recently, however, Google had implemented several new regulations that closely scrutinizes the quality of external links. The search giant has even recommended websites to do away with link-building altogether. This recent crackdown on external link-building has created a divide among the SEO community, with some believing that this practice remains to be an indispensable and viable strategy for SEO, while others contending that it’s time for this method to be avoided at all costs. Link-building, however, is just one element of SEO, and Springfield SEO experts recommend focusing instead on these other fundamentals to get websites at the top of search result rankings.
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Springfield Web Design for Highlighting Content of Budding Authors

Some people catch the writing bug and aim to put their thoughts on paper or on digital documents. If they’re lucky, their first book or article may even turn out to be a hit. Even then, a Huffington Post article stresses that a poorly-designed author website could influence the public’s opinion of the author, even reducing interest in his or her works down the line. The above can strike a chord with the writing community in Springfield, MA. The city was the birthplace of Theodore “Dr. Seuss” Greisel, and the Springfield City Library honors writers from all over western Massachusetts with biennial Authors Fairs, where the authors will have a chance to market their works to new and seasoned readers. The city’s knack for discovering literary talent may come to you with the help of Springfield web design companies like Attract More Clients.
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Build a Local Client Base Using SEO Techniques

Building a customer base using traditional techniques has become a tougher sell.  Mailers, radio, and TV spots are getting less traction and conversion. Instead, marketers are turning to local SEO techniques to improve sales. In Springfield, there are a number of ways local businesses can take advantage of online tools to increase visibility—and revenues.

Mobile-Friendly Web Design in Springfield

Web designers in Springfield understand the importance of creating websites that are mobile-friendly. The World Wide Web has evolved tremendously since its early stages when web pages were designed primarily for desktop browsers. Modern website development must take into account mobile devices such as smartphones and tablets. It makes sense to create web pages that cater to mobile platforms such as Android and Apple iOS. For example, Apple devices utilize the signature Safari browser. By contrast, most Android phones and tablets include the Google Chrome browser.

Mobile-friendly websites can be successfully created when responsive web design methods are applied. This type of practice focuses on optimizing content for different screen resolutions. Photos, text fonts, videos and other content can be automatically scaled down in proportion to the display technology used by visitors. Whether it's shown on a large computer monitor or a small smartphone touchscreen, a website shouldn't be distorted. 

Tips on Choosing Springfield SEO Services Provider

Searching for the right provider of SEO services in Springfield is easy if the right steps are taken. Like many other undertakings, however, you need to remember that there are various traits you have to look for to help you narrow down on the ideal service provider.

The first thing to look for in an SEO provider is their experience in the field. They should already have some years of practicing their trade as well as a good track record. The best way to identify a reliable provider is to seek referrals from people who had taken advantage of their services before. Relying on online reviews is also invaluable, especially ones that were placed by their previous clients on social media. 

SEO in Springfield, MA: Four Reminders in Creating Quality Content

Search engine optimization or SEO in Springfield, MA has changed over the years, and will continue to change. One thing that won’t change, however, is the basics of a well-made website with engaging, unique, and quality content. This helps get long-term search engine rankings and drive more traffic to the site. Without quality content, it will take a considerable amount of time to achieve long-term rankings. Here are some things to remember regarding quality content. Content is the foundation of any SEO strategy. It should be updated regularly and should offer unique and quality information that is relevant to what the website is offering. One way content can help in SEO is through social signals.
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A Springfield Web Design Essential: Having a Mobile-Responsive Website

It is no secret that people nowadays spend as much time on their mobile devices as they do on their computers, sometimes even more. According to Business 2 Community, “In early 2014, Internet usage on mobile devices officially exceeded PC traffic.” It is evident that mobile devices is becoming the primary way of surfing. This is why it has become a Springfield web design essential to have a mobile-responsive website. Having a mobile-responsive website holds more advantages than having a separate website for mobile devices. The main benefit is that a mobile-responsive web design allows the site to fully adjust across all devices while still delivering the full web experience. It used to be good enough to have only the essentials on a mobile website, but today users expect this site to be as good as its desktop counterpart.
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Top 4 Things to Avoid with Web Design

When it comes to web design, it’s more than just creating a visually appealing website. It also involves improving functionality and accessibility. Having a good web design makes it so that people are more drawn to the site and are encouraged to stay and browse. Here are some mistakes to avoid in web design:

·         Unreadable fonts – There is a plethora of fonts available, and while some of them look fancy and can give a sophisticated look, the question is: are they readable? This also goes for the font size as well. 

·         The site isn’t mobile friendly – Perhaps one of the most important things nowadays is to make the website readable on mobile devices. People make use of their smartphones and tablets to browse the Internet, so the website must be in a form that it is easy to browse and the user must not just be presented with the desktop version that is difficult to navigate on a small screen.

·         Overusing Flash – While Flash is great and all, having too much of it can bog down the site and make the visit unpleasant for users. It’s okay to have some Flash elements, but only for features that are not ideal for static pages.

·         The website looks generic – Although one of the design trends is having ‘minimalistic design’, there’s a difference between minimal and lazy. The website’s design must be unique and well-made.

Make sure to avoid these things in order to come up with a good web design.

Misconceptions on Local Marketing

Local businesses and large chain stores with several local outlets have great need for presence in local online scenes. After all, it is logically sound for them to direct their focus on being found by people in their service areas. Many business owners have realized this need but not all of them know how to do it properly. That’s partially due to misinformation as to how local marketing really works.

For one, some are discouraged to even start online marketing because they are not able to get a domain name with their keyword. The truth is that having a keyword in the domain name doesn’t give you that much advantage in improving your rankings, compared to other techniques.

There’s also the misconception about reviews. Chasing to only have glowing reviews may only be detrimental. That’s not to say that you shouldn’t care about reviews. The important thing is to get more reviews, amplify the positive ones, and respond to negative ones in the right way.

Some business owners also set aside social media. Presence in social media platforms contribute greatly to establishing a connection with your customers or clients. Also, it provides another avenue for managing your online reputation. Even if your business isn’t under a category where people would want to connect to you online, you will still find use for social media. For example, you can use it for setting yourself as an industry expert by engaging in discussions relevant to your field.