Local businesses and large chain stores with several local outlets have great need for presence in local online scenes. After all, it is logically sound for them to direct their focus on being found by people in their service areas. Many business owners have realized this need but not all of them know how to do it properly. That’s partially due to misinformation as to how local marketing really works.
For one, some are discouraged to even start online marketing because they are not able to get a domain name with their keyword. The truth is that having a keyword in the domain name doesn’t give you that much advantage in improving your rankings, compared to other techniques.
There’s also the misconception about reviews. Chasing to only have glowing reviews may only be detrimental. That’s not to say that you shouldn’t care about reviews. The important thing is to get more reviews, amplify the positive ones, and respond to negative ones in the right way.
Some business owners also set aside social media. Presence in social media platforms contribute greatly to establishing a connection with your customers or clients. Also, it provides another avenue for managing your online reputation. Even if your business isn’t under a category where people would want to connect to you online, you will still find use for social media. For example, you can use it for setting yourself as an industry expert by engaging in discussions relevant to your field.