SEO in Springfield, MA: Four Reminders in Creating Quality Content

Search engine optimization or SEO in Springfield, MA has changed over the years, and will continue to change. One thing that won’t change, however, is the basics of a well-made website with engaging, unique, and quality content. This helps get long-term search engine rankings and drive more traffic to the site. Without quality content, it will take a considerable amount of time to achieve long-term rankings. Here are some things to remember regarding quality content. Content is the foundation of any SEO strategy. It should be updated regularly and should offer unique and quality information that is relevant to what the website is offering. One way content can help in SEO is through social signals.
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A Springfield Web Design Essential: Having a Mobile-Responsive Website

It is no secret that people nowadays spend as much time on their mobile devices as they do on their computers, sometimes even more. According to Business 2 Community, “In early 2014, Internet usage on mobile devices officially exceeded PC traffic.” It is evident that mobile devices is becoming the primary way of surfing. This is why it has become a Springfield web design essential to have a mobile-responsive website. Having a mobile-responsive website holds more advantages than having a separate website for mobile devices. The main benefit is that a mobile-responsive web design allows the site to fully adjust across all devices while still delivering the full web experience. It used to be good enough to have only the essentials on a mobile website, but today users expect this site to be as good as its desktop counterpart.
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Top 4 Things to Avoid with Web Design

When it comes to web design, it’s more than just creating a visually appealing website. It also involves improving functionality and accessibility. Having a good web design makes it so that people are more drawn to the site and are encouraged to stay and browse. Here are some mistakes to avoid in web design:

·         Unreadable fonts – There is a plethora of fonts available, and while some of them look fancy and can give a sophisticated look, the question is: are they readable? This also goes for the font size as well. 

·         The site isn’t mobile friendly – Perhaps one of the most important things nowadays is to make the website readable on mobile devices. People make use of their smartphones and tablets to browse the Internet, so the website must be in a form that it is easy to browse and the user must not just be presented with the desktop version that is difficult to navigate on a small screen.

·         Overusing Flash – While Flash is great and all, having too much of it can bog down the site and make the visit unpleasant for users. It’s okay to have some Flash elements, but only for features that are not ideal for static pages.

·         The website looks generic – Although one of the design trends is having ‘minimalistic design’, there’s a difference between minimal and lazy. The website’s design must be unique and well-made.

Make sure to avoid these things in order to come up with a good web design.

Misconceptions on Local Marketing

Local businesses and large chain stores with several local outlets have great need for presence in local online scenes. After all, it is logically sound for them to direct their focus on being found by people in their service areas. Many business owners have realized this need but not all of them know how to do it properly. That’s partially due to misinformation as to how local marketing really works.

For one, some are discouraged to even start online marketing because they are not able to get a domain name with their keyword. The truth is that having a keyword in the domain name doesn’t give you that much advantage in improving your rankings, compared to other techniques.

There’s also the misconception about reviews. Chasing to only have glowing reviews may only be detrimental. That’s not to say that you shouldn’t care about reviews. The important thing is to get more reviews, amplify the positive ones, and respond to negative ones in the right way.

Some business owners also set aside social media. Presence in social media platforms contribute greatly to establishing a connection with your customers or clients. Also, it provides another avenue for managing your online reputation. Even if your business isn’t under a category where people would want to connect to you online, you will still find use for social media. For example, you can use it for setting yourself as an industry expert by engaging in discussions relevant to your field.