Thursday, March 12, 2015

The Connection between UX and SEO

When people talk about SEO, most of them would relate it with terms such as keywords, social media, backlinks, and more. One concept that’s almost always overlooked, however, is the one that can have the biggest impact on your SEO: user experience (UX). Your website can’t attract more visitors if you don’t provide them with a great experience, which can reflect on your rankings on a search engine results page.

SEO Factors Affecting UX

One particular SEO factor that could affect a user’s overall experience is your site’s speed, something that affects your conversion rate and the time a visitor spends on your website. Users would generally want to get the information they need as soon as possible, and your website cannot give it to them if it takes too long to load.

Another factor affecting UX is having a responsive web design, which has increasingly become important over the past months given the rise of mobile usage. Once your website becomes easier to navigate on whatever platform it is accessed, they will surely have a better browsing experience.

How to Improve UX

There are several ways you can improve a user’s experience on your website, but the main thing to remember is to be able to engage with them. Since people are generally interested in other people’s stories, this is the perfect opportunity for you to show your brand’s personality to them.

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