With advances in technology that allow people to search the Internet on their mobile phones, it has become essential for any online company to adjust its web design to make its website accessible and easy to navigate across all platforms or devices, be it on smartphones or tablets. Responsive web design, or RWD, is now the best way to reach a wider cross-section of market demographics as more and more people—and shoppers—use mobile phones, along with tablets and laptops.
How to become user-friendly on mobile? Remember that your website is essentially the place where you share information with your clients. Consumers should be able to access information that they need from your website, using their smartphones as though they are browsing from their desktop computers. Consumers expect that every site they visit would be user-friendly and that their experience should be as smooth and trouble-free as can be.
Google recommends companies to embrace RWD in targeting mobile users, including in the search for local services. If possible, make one URL for both your mobile website and your main website. A separate site for mobile users, while it condenses information for users to easily digest, would have to be built from scratch, and would very likely not rank well in the search engine results page.
More and more people are preferring to browse the web through their smartphones than their desktops or tablets, so it would always be a wise move for companies to subscribe to an online marketing plan that incorporates responsive web design.