With advances in technology
that allow people to search the Internet on their mobile phones, it has become essential
for any online company to adjust its web design to make its website accessible and
easy to navigate across all platforms or devices, be it on smartphones or
tablets. Responsive web design, or RWD, is now the best way to reach a wider
cross-section of market demographics as more and more people—and shoppers—use
mobile phones, along with tablets and laptops.
How to become user-friendly
on mobile? Remember that your website is essentially the place where you share
information with your clients. Consumers
should be able to access information that they need from your website, using their
smartphones as though they are browsing from their desktop computers. Consumers
expect that every site they visit would be user-friendly and that their
experience should be as smooth and trouble-free as can be.
Google recommends companies
to embrace RWD in targeting mobile users, including in the search for local
services. If possible, make one URL for both your mobile website and your main
website. A separate site for mobile users, while it condenses information for
users to easily digest, would have to be built from scratch, and would very
likely not rank well in the search engine results page.
More and more people are
preferring to browse the web through their smartphones than their desktops or
tablets, so it would always be a wise move for companies to subscribe to an
online marketing plan that incorporates responsive web design.
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