One of the criteria that search engines look at when
determining the page ranking for a site is the number of outside links that
lead back to the site. Depending on the amount and quality of these links, they
can raise or lower a web page's rankings on the search index. For example, If
you've got a lot of trusted links going to your site, then your content is
considered trustworthy and deserves a higher rank on the search engine's
results. The problem with that is you can't build these links on your own – or
you could but it would be too slow. Here are some of the tactics that a professional SEO firm would do
full-time to increase the links back to your site:
- Social Media. Everyone's
on Facebook nowadays, or has a blog. Links from social media sites are a
great boost; an SEO agency would release a viral ad or video and point it to
your site. They then stand back and let the natural enthusiasm of people
share your links in a natural manner.
- Organic Development. Creating great content will get people's attention. Similar to a
social media campaign but with more weight, an SEO firm would post
articles and promotional materials that get influential people to look and
listen. When trendsetters and first-adopters talk about your stuff, you're
assured of links going back to your site.
- Directory Linking. There are a lot of industry directories on the Internet. Having a
name and profile on them will get you a visit at the very least. It's your
SEO team's job to get you on most of them, old and new.
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