Ideal Website Typography Increases Transactions

The font of your website can contribute to online sales. Typography enables you to build a website with its own personality, which will aid in educating the user about your product or service. That’s a goal you can achieve with web design experts.

Local SEO in Springfield, MA: When Your Community is Your Prime Focus

In this age of online transactions and faster mobile communications, a strong localized presence can help you attract the attention of more customers. Forbes contributor Jayson deMers writes that no entrepreneur should ever disregard the power of local search engine optimization (SEO). Particularly in a prime economic center and highly walkable city such as Springfield, Massachusetts, businesses that make themselves easily searchable on the Web can only look forward to higher foot traffic. If you’ve been struggling to grow your sales lately, find out how experts in local SEO in Springfield, MA such as Attract More Clients can help your business get in on the action.
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Springfield Web Design Strategies Work towards Increasing Transactions

Businesses with an online presence need ways to uplift their transaction activity with customers. Part of that includes fixing web design elements to steer customers into placing orders. Writing for Entrepreneur, Ankit Oberoi says that aside from determining the layout and site content, you will also need to fix up the site typography, or how the text is presented in the design. Some online marketers can’t stress enough how typography in varying degrees of order and execution will affect the quality of messages the customer receives about you. Typography enables you to build up a website with its own personality, which will aid in educating the user about your product or service. That’s a goal you can achieve with Springfield web design experts like those from Attract More Clients.
http://www.attractmoreclients.net/springfield-web-design-strategies-work-towards-increasing-transactions/

The Connection between UX and SEO

When people talk about SEO, most of them would relate it with terms such as keywords, social media, backlinks, and more. One concept that’s almost always overlooked, however, is the one that can have the biggest impact on your SEO: user experience (UX). Your website can’t attract more visitors if you don’t provide them with a great experience, which can reflect on your rankings on a search engine results page.