Responsive Web Design: Why It Matters

With advances in technology that allow people to search the Internet on their mobile phones, it has become essential for any online company to adjust its web design to make its website accessible and easy to navigate across all platforms or devices, be it on smartphones or tablets. Responsive web design, or RWD, is now the best way to reach a wider cross-section of market demographics as more and more people—and shoppers—use mobile phones, along with tablets and laptops.

How SEO Agencies Build Your Link Strategy

One of the criteria that search engines look at when determining the page ranking for a site is the number of outside links that lead back to the site. Depending on the amount and quality of these links, they can raise or lower a web page's rankings on the search index. For example, If you've got a lot of trusted links going to your site, then your content is considered trustworthy and deserves a higher rank on the search engine's results. The problem with that is you can't build these links on your own – or you could but it would be too slow. Here are some of the tactics that a professional SEO firm would do full-time to increase the links back to your site: