Nearly every blog you come across has a line of social sharing buttons that allow you to send links to those respective profiles. How often have you clicked the Facebook “Share” button on content you like? This not only helps your friends and family members stay informed, but it can also work as a form of “word-of-mouth” advertising on the Internet. This is a system that can increase your reputation as well as increase the potential for sales and leads. Not everyone in Springfield may know your company exists, but there is a chance that some of them will once someone else posts a link from your website to their social account.
Encouraging the Click-through
People are more inclined to share content that is informative and positive.
This is especially true if there is a scientific connotation behind the
content. Creating content that gives knowledge and empowerment can encourage
others to share your blog posts and emails with everyone he or she knows.
Content of an entertaining nature can also develop into a viral sensation that
can have your brand displayed on monitors all over Springfield.
Sharing Viral Content
Not every post you create on your website will be considered “viral worthy.”
However, you may be surprised when you find that one of your articles is often
visited by a number of people. Posts like this will benefit greatly from the
share buttons, and are the reasons why you should include social sharing on
content you develop.