Monday, July 13, 2015

What is SEO and Why Does it Matter to You?

If you're a Springfield business owner who wants to see your company surpass the competition, it's important to note that building a strong internet presence can help you realize your objective. In order to develop the kind of internet presence that attracts attention and optimizes brand familiarity, it's important that you have a team of SEO specialists working on your behalf. 

As noted by Search Engine Land, SEO is the process of getting traffic from the “‘free’, ‘organic’, ‘editorial’ or ‘natural’ search results on search engines." There are a broad range of services that SEO companies can offer to increase traffic to your pages and help generate conversions.

Website Overhaul

In many cases, business owners already have websites in place when they start seeking out SEO companies. If a website is not optimized in terms of working links and mobile responsiveness, the SEO company may tweak or completely overhaul the site so that it can generate more traffic.

Competitor Research

Search engine optimization experts can perform competitor research to see your opposition’s links and even reverse-engineer these for your benefit. In addition to helping with link-building, SEO experts can gain a lot of other helpful, brand-building information by keeping an eye on your competition.

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